A very important measure of your website’s success is called the “Visitor to Lead Conversion Rate”. Most sites online average about a 2 percent conversion rate, meaning that out of every ten visitors to their site, two will contact the business with potential interest of using their product or service. What that means more importantly is that 8 out of 10 visitors to the website are leaving without providing any information for the business to follow up with.
With billions of websites online nowadays and the amount of competition a business owner has on the Internet, no business can afford to leave 80% of their visitors to end up with a competitor who has more effective means of capturing their information in their website. This is why it is crucial to have effective lead capture in all pages of your website.