The New Year has arrived and now is the perfect time to keep your website at its best in 2017. Recommit to marketing your business this year as well as expanding your reach in order to bring in more customers, sales, and profits! The following tips are very easy to implement and can have a big impact on your website in the coming weeks and months – so commit to doing these three steps and watch your success grow throughout the year!
Website Maintenance Services by Internet Solutions For Less
Well, it is the New Year and if you are like most businesses we have worked with in the past 15 years, it is probably time to update your website. Many clients think they do not need maintenance because their business address, phone number or email has not changed so they do not think there is a need to update their site. There is a lot more to maintenance then just changing contact info on a site or adding new content like new employee bios. Our website maintenance services ensure it stays SEO friendly, mobile friendly and most importantly user friendly. Security is also an issue that will lead to maintenance needed on your site. To prevent getting hacked your site must be analyzed for security flaws and possible breaches at least once a year.
If you have a WordPress website, it is fairly easy to add a blog to your site as blogging was the foundation of the WordPress system. Blogging is an excellent way to keep your clients or potential clients educated on your specific product(s) or services that you offer as a company. A blog is a great way to keep people returning to your site often to read any new posts about specials, new company or industry announcements or simply a good read. If you do not have a WordPress site, your site will need to be converted to WordPress to add the blog feature.
If you are like many small business owners and are thinking about how to cut costs while bringing in new clients, you may be considering a “build-it-yourself” website. You can save hundreds, even thousands of dollars by building the site yourself right? The truth is that you may end up hurting your online exposure more than helping it if you don’t hire a professional web designer. The following article will discuss reasons why the build-it-yourself route won’t work. Why build-it-yourself websites fail…
Internet Solutions For Less now offers a WordPress conversion service and assists website owners all over the world convert their existing HTML websites to WordPress. We are a professional, US based company with a team of WordPress experts who will convert your website to the WordPress platform in as little as 3 business days.
Why WordPress? Well the following are the primary reasons you will benefit having your HTML website converted to WordPress:
A very important measure of your website’s success is called the “Visitor to Lead Conversion Rate”. Most sites online average about a 2 percent conversion rate, meaning that out of every ten visitors to their site, two will contact the business with potential interest of using their product or service. What that means more importantly is that 8 out of 10 visitors to the website are leaving without providing any information for the business to follow up with.
With billions of websites online nowadays and the amount of competition a business owner has on the Internet, no business can afford to leave 80% of their visitors to end up with a competitor who has more effective means of capturing their information in their website. This is why it is crucial to have effective lead capture in all pages of your website.
As technology is constantly changing on the Internet, web design and web technologies are constantly changing as well. Aside from the fact that search engines will now rank your site lower in their search results if you do not have a mobile friendly web site, it is estimated that by the end of 2016, close to 65% of your website visitors will be visiting from a mobile device. And that number will probably go to 80% in the next fews years. This is why it is now imperative to have a mobile friendly (Responsive) website.
Late last year, Google launched the Mobile-friendly label in their search results when using a mobile device. The purpose of this new label is so mobile users know which sites they may click on that are mobile enabled (Responsive) versus which ones are not adhering to the latest coding standards and are difficult to navigate on a mobile device. Google added the text label under the domain name just before the website description and the label reads “Mobile-friendly”. This is a clear sign that it is crucial to have a mobile enabled website as well as as some other reasons to be mentioned.
Affordable WordPress Themes
Themeforest is part of the Envato Market of websites. The Envato Market are a set of inter-connected sites that allow anyone to buy or sell all sorts of digital products, ranging from WordPress themes to royalty-free images and graphics for your website. When you create an account on one, it will work on any of their websites. Each marketplace has its own sellers (authors), staff, items for sale, support forums and community. This means the focus on each site is a bit different with the products offered, but all have a familiar branding, site layout and interface all accessible with your single account.
Happy New Year, in this article our goal is to discuss the things to look out for in the web design industry in 2015. Just like any industry technology related, web design is ever changing and it is important to keep up with the latest technologies in order to deliver your customers the best experience possible when navigating your website.