Search Engine Optimization
Search engine optimization is very important for the exposure of your website online. If your website is not properly optimized, you will not be found when consumers type in search terms related to the product or service you offer. There are two primary types of optimizing a website to get your site to come up in the search results for your preferred keywords.
On-site Optimization
On-site search engine optimization simply describes the process of coding a website for particular keywords. The keywords are the search terms that you want your site to come up for. Consumers usually type in two to three words to look for a product or service, this two or three word search is an example of one keyword.
We have tools that will tell us how many times your preferred keywords are searched monthly by consumers to ensure your site is loaded with the most searched terms related to your product or service. This involves the strategic placement of keywords in your website code and your website content, including title tags, meta descriptions, URL structure, image alt tags, image file names and header tags. Depending on how many pages your site has will depend on how much we charge for on-site optimization. Just so you have an idea of cost, we do on-site optimization of a 6 page website for $50, the optimization includes up to 5 keywords and 5 target areas (cities, counties or a combo of both) you want to target visitors from.
Off-site Optimization
Search engines do their best to find a way to return the best and most relevant results to the searcher. To do that, they take into account the on-site SEO factors (described above) as well off-site SEO.
Off-site SEO gives them a very good indication on how the Internet (other websites and users) perceive their particular website. A web site that is useful will valuable information or services is more likely to have references or links from other websites; it is more likely to have mentions on social media (Facebook likes, +1’s, Tweets, Pins etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.
Backlinks are a very important part off your off-site SEO campaign. Backlinks are basically a clickable link to your website from someones website. The more sites that have a clickable link to your site can dramatically help you in the search results as compared to other sites that have the same keywords as your site. This concept is also called link popularity. We have packages from as low as 50 backlinks for keywords that are not very competitive to packages that can get you 1000’s of quality backlinks for more competitive keywords.
For a free no-obligation walk through of what we would suggest to get your site to page number one in Google for your preferred keyword(s), contact us today. We will conduct an analysis of your website and tell you what your top 5 keywords are and how many times a month each keyword is searched by consumers.