How to Get Published and PR on Forbes and Other Blogs

Do you want to get your blog on some of the local newspapers or even some of the largest sites in the world. Here are some great tips to do so.

Objectives and Results

Regardless of the PR campaign, it is imperative to have clear objectives and outcomes as a success measure. Nowadays, there are platforms such as Google Analytics that make PR more measurable than ever. So, whether you wish to boost web traffic or sales inquiries, create a clear and concise objective before you begin planning or working on your campaign. This way, you will know just what works and does not work for you and your business.

This post could be a good one to read and shows how to become a Forbes contributor, as well as a writer on other sites.

 

Make New Friends

It helps to contact relevant media outlets like bloggers, trade publications and the local press to get your name out there. Keep in mind that these outlets usually work on a deadline and so, it’s important to ask whether it is an ideal time to converse and ask what kind of material they are interested in. Then use this information to create a press list, categorized by sector or interest so that you can avoid wasting time by reaching out to the wrong media outlets.

Integrate

Nowadays, public relations is way more than just who you know in the media industry. It is more about knowing exactly what channels your audience engages with and integrating your efforts with other marketing strategies.

Search engine optimization or SEO is one of the most important. For every press coverage you get online, you should secure a link back to your site as well. This should help move your site up the search engines results pages and also potentially increase your web traffic.

Apart from that, an integrated campaign should help you reach and engage with more people in your target audience. Where one individual may be reading about your progress in the press, another may come across it on social media, email marketing and even on your company blog.

Use the ‘So What’ Rule

It’s also advisable to approach all your public relations efforts with the ‘so what?’ rule in mind. For instance, if you are going to announce a special offer, is it really something that the media outlets will be interested in? For information that doesn’t seem to be press-worthy, it’s better to look for alternative routes like digital advertising, email marketing or sharing posts on social media platforms.

Do Not Flog a Dead Horse

If you’ve stayed true to the ‘so what?’ rule and haven’t seen good results, then avoid flogging a dead horse or keep waiting when a Journalist keeps saying they will get back to you. When running a PR campaign, you should be honest with yourself and know whether they are really interested. If it takes weeks without any press engagement, chances are it won’t happen. The best thing you can do is go back to the drawing board and move on.

Innovate

Business news related press releases tend to be effective,  but a public relations idea with interesting content will be more effective. You should be different by trying to be creative and innovative with your PR campaign. Brainstorm on how you can stand out from the rest, improve your brand awareness and increase those sales.