Google Places is a free listing on Google that if done correctly will give you top page ranking for local are searches. It is  important to be set-up right to take full advantage of this free listing on Google.

By listing your business on Google Places and focusing on the right keywords you will attract local and visiting customers in your area. This is a completely separate listing than your organic listing which shows under the local area (map related) searches in Google. So, in essence, you have two chances of coming up at the top of page 1 in Google by adding your website into Google Places

What is a local search? – A local search is when someone searches online using your primary service and city as part of the search string (i.e. YOUR service in YOUR city). Below is an example of a local search for roofers in the Mountain View, CA area.

Google Places Example

Google Places Example

Research shows that customers  prefer to engage with local businesses where possible and with the rise of smartphones it should become a crucial part of your online marketing strategy while making it easier for customers to find you.

Being in Google Places is crucial to get yourself additional exposure locally and it is free. To submit your site to Google Places, please click here.