Web Design Trends In 2015
Happy New Year, in this article our goal is to discuss the things to look out for in the web design industry in 2015. Just like any industry technology related, web design is ever changing and it is important to keep up with the latest technologies in order to deliver your customers the best experience possible when navigating your website.
We all know that online mobile usage is growing at a rapid pace and quickly taking over desktop usage in all industries. As mobile devices become more sophisticated with their web browsers, it is not only more convenient but also faster to surf the web from your mobile device. 2014 was the year for mobile and 2015 will be the year when not having a mobile enabled website will start costing businesses valuable clients.
Here are a few statistics that show the importance of a mobile enabled web site:
1. In 2014, mobile traffic to a website exceeded desktop traffic
2. There are approximately 2 billion desktops computers in the world and more than 5 billion mobile devices
3. Mobile based searches are expected to exceed desktop searches in 2014
4. In the USA, 94% of people with smartphones search for local business services on their phones.
The Next Phase For Responsive Web Design
In the past couple of years, making a site “responsive” only required that it worked on desktops, tablets, and smartphones. Now with new technology like smart watches, smart TVs with web browser, and even home appliances that can navigate the web, the definition of responsive design is expanding at a very rapid pace.
Each of the above platforms has its unique challenges, tablets and main problem has been ensuring that content is appropriately sized and easy to navigate.
But on a smart watch, for example, even the navigation system has to be completely rethought to accommodate how we use the device. Watches won’t be able to use smartphone site designs, and a site optimized for desktops won’t necessarily work when viewed on a smart TV.
As far as search engines are concerned, it is clear the Google will now favor your site over others if it is mobile enabled, this means more exposure, more traffic and in turn more business from your website. Now, when you do a search in Google from a mobile device, the search results will show which sites are “Mobile-friendly”.
If you are not sure if your site is mobile friendly, Google has provided a great new tool for you to run a test of your site to let you know, click here to view their tool.
We specialize in mobile enabled Responsive sites, contact us today to upgrade for 2015 and do not get left behind.