What Benefits Does Guest Blogging Offer?

In today’s saturated marketplace, companies around the world work hard to stand out from their competition. Approximately 47 percent of buyers will skim five pieces of content before they contact a sales rep. This is why you must do everything you can do to connect with your target audience.

After you have taken the time to write your perfect blog post, you may be wondering why you should give it to another publisher and not just place the post on your own website. Let’s take a look at the benefits that guest blogging offers.

1. Guest Blogging Gives You Exposure to Your Targeted Audience – Writing about a topic that showcases your expertise is a great way to increase your exposure and the interest from people in your target audience. Using blog posts have been proven to increase traffic by 67 percent when compared to those who do not have content like blog posts on their website. Here is a good guide on guest blogging for 2019 from Velseoity.

When you create an interesting, quality post, you will educate your target audience and get them to think of your company when they need the goods or services that you provide. Content does more than increase traffic to your site, it also generates new leads.

2. Guest Blogging Increases Your Online Authority – Many companies use guest blogs in the hope that it will raise their brand awareness across other platforms. However, it does much more than that.

A guest blog post showcases your knowledge of your industry, which means that the leads you generate will have more confidence in you and your company and will listen to what you have to say. Producing more industry-specific content and distributing across the internet will increase internet users’ confidence in you and increase your brand’s authority.

3. Build Backlinks Using Guest Blogging – Search engine optimization (SEO) helps increase online traffic to your website. Search engines consider several factors when it comes to ranking a website based on the keywords entered in an internet search. One of the main factors is the website’s quality of backlinks as this helps the search engine determine the authority of the site.

The more quality backlinks that you have from other companies within your niches, the more authority your website will have with internet search providers like Google, which means when specific search terms are used during an internet search, your site will rank higher than your competitors.

4. Guest Blogging Helps Your Other Marketing Campaigns – Finally, guest blogging helps your other marketing campaigns,including social media sites like Facebook, Instagram, and Twitter. Typically, guest blog posts allow you to include a short bio that allows you to link to your website, blog, podcasts or social media sites. Additionally, the companies that you are doing a guest blog post for may share your post on their social media website, which increases your chances of connecting with different audiences that are interested in your specific industry.