The New Year has arrived and now is the perfect time to keep your website at its best in 2017. Recommit to marketing your business this year as well as expanding your reach in order to bring in more customers, sales, and profits! The following tips are very easy to implement and can have a big impact on your website in the coming weeks and months – so commit to doing these three steps and watch your success grow throughout the year! Our 2017 Website Owner To-Do Checklist:
GET ON GOOGLE MY BUSINESS
Google My Business is a local business’s dream, get a free listing in Google Maps and get additional local exposure for your business. If you primarily to your local area (or even if you don’t) it’s a great idea to register your business contact information to Google My Business so that customers and search engines can easily find your business. Google My Business allows you to include business information, profiles, photos and other information that will be attractive to search engines and searchers alike.
GET ON SOCIAL MEDIA
Social media marketing can be effective and actually fun! If your not there already, create a free account on the major social media platforms and start marketing your business with company info, promotions, sales, pictures, product updates and contests. Marketing your business through social media is free and it’s a great way to extend your reach to new customers.
By promoting your business on social media, it will help keep your business in front of the eyes and on the minds of clients or potential clients. This can lead them to think of you when the time comes thatr they need the service you offer or refer you business when someone is looking for what you offer. Your customers will also interact with you on social media, creating conversations about your business. Engage your audience on social media and watch your business gain some momentum.
UPDATE YOUR WEBSITE
This is a perfect time to update your website. One of the biggest things that needs updating is ensuring your site is mobile friendly. Over 50% of traffic to a website now comes from a mobile device and that number is going to skyrocket in the next few years. If your site is not mobile enabled, it will automatically be pushed lower in the search results. A mobile enabled website can help boost your rankings! But just as importantly you want to keep visitors on your site once they get there. If your site is difficult to navigate and does not offer the user a simple way to learn more about you and contact you, they are moving on to your competitor.
Pictures are worth a thousand words. Photos are at their all time lowest rates from stock photo sites, our recent favorite is 123RF.com Get rid of those pictures you took with your iPhone for your site and spend a few bucks on some high quality, high resolutions images. You’d be amazed the difference in first impression a couple of high quality photos on your home page can do. If you need web site maintenance services, we offer new clients the first hour of maintenance at no charge.